![]() ![]() So if you stop doing what got the site into trouble, and continue with high quality link building, a site can recover and even thrive. Now during those two years link building to the site had continued in a viral way due to the nature of the site and I’ve just now done a quick check in Majestic SEO and it has 16,354 links from 3,226 unique domains. So I cleaned up the site, and then forgot about it.Ī couple of years later, I checked back (this was now just a one page site with perhaps 200 words on it) and amazingly it was Page Rank 3 and doing quite well for some fairly competitive searches. The content was worth very little, but at that time big sites with poor quality content could still get a lot of traffic through Google and Yahoo.Īnd it did, and made a good income, until suddenly it was gone from the search engines. For example – many, many years ago I owned a site that had thousands of pages created automatically. Getting a site you own de-indexed is obviously a huge set-back, but I have seen sites recover, and even thrive. This naturally follows on from the previous section, but usually you need to be incredibly aggressive about your link building for this to happen. Link Building That Removes Your Site Entirely From Google If they say they’ll build one type of link, but end up actually building another, that’s a huge black mark against them of course, and using a service like Majestic SEO can quickly show you where links are coming from. So when outsourcing SEO and link building work, you’ll want to be very clear with the company you’re giving work to what kind of links they build and whether that’s a good fit for your site. So if the Lens does gain authority, and it then links to your main site, that link holds a lot more weight than if it came from a Lens with no backlinks. So if you don’t really mind what happens to your site long term, you may feel quite happy throwing thousands of automated profile, comment, and other low quality links to it, as you know sheer quantity of links will have a positive effect, even if just briefly.īut if you value your site, and want it to get traffic through the search engines very long term, you’re going to have to use higher quality links – or – if you do use any low quality links in bulk, either drip feed them very slowly so they mix in with higher quality links, or use them to build authority to ‘buffer’ pages/sites, that then in turn link to your main site.įor example, creating a Squidoo Lens and sending lots of low quality links to it may either result in the Lens being removed from Squidoo, or the Lens actually gaining some authority in Google’s eyes (Google’s algorithm still has many such holes it’s trying to plug). If you’re in the business of creating ‘thin’ (just a few pages of content) affiliate sites you may not care if your site loses its rankings, as long as the time and money spent creating and promoting the site is profitable for you. I’ve mentioned this in other articles too, but at the danger of repeating myself, the more disposable you consider a site, the more aggressive you can be with your link building. Link building that gives you short term results but that can hurt you long term.Link building that removes your site entirely from Google. ![]() I’ll save those points for another day, and today will focus on potential link building dangers: Now first of all, let me say that in this article I’m going to be focusing largely on link building since that’s still an incredibly important aspect of any search engine optimization work, but SEO also of course covers on site optimization (good linking from one page to another on your site, readable but also keyword rich title tags, including keywords on your pages but no overdoing it…etc.) and also even getting ‘social signals’ (ReTweets, +1’s…) pointing to your site. Let’s quickly list them, and then I’ll go through them in more depth. When outsourcing your search engine optimization work, or even if you’re managing it all yourself, there’s a number of potential dangers you need to be aware of. This article from long-time marketer Louis Allport shares some great examples. I can only hope that as your marketing knowledge grows that you’ll soon see that just because the sales letter is good and that Tom, harry, and Jane are promoting it… doesn’t mean that it’s GOOD! IN fact there are many things that can HURT your website being promoted online these days as magic cures, especially in the areas and realm of backlinks and link building. We’re all so focused on building backlinks and link building these days that it’s easy to get carried away with the latest “whatever”.
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